The Knowledge Center features a number of resources dedicated to helping improve performance and effectiveness in the marketing supply chain. There is a now a real imperative to embrace Generative AI in all areas of the go-to-market and customer support ecosystem, most notably creative development, content adaptation and customer interaction. Explore this section to access relevant article, studies, industry perspectives and more.
LEGO's Digital Building Blocks
Excerpted with permission from the publisher, Wiley, from 'Rewired: The McKinsey Guide to Outcompeting in Digital and AI' by Eric Lamarre, Kate Smaje, Rodney Zemmel. Copyright © 2023 by McKinsey & Company. All rights reserved. This book is available wherever books and eBooks are sold. Read exerpt