A CMO Council Strategic Interest Group

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The Impact of Digital Marketing Innovation on Brand Value Creation

Brand managers today are being challenged to make smarter, more informed decisions at a time when new product success rates remain at dismal levels and marketing spend needs to be justified by revenue and market share metrics. There is a now a real imperative to embrace Generative AI in all areas of the go-to-market and customer support ecosystem, most notably creative development, content adaptation and customer interaction. This requires more adept, imaginative, and inventive responses to shifts and changes in lifestyles, behaviors, socioeconomics, multicultural blending, psychographics, purchase intent, shopper behavior, social media influencers, and digital media content engagement. Brand Inspiration Center is your hub for innovation without limitation in today’s complex marketing world.