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FACTS & STATS
Jan 2024
Creative marketing strategies can improve the establishment and understanding of your brand. It can help your marketing team better align its marketing strategies with the company's overarching business goals.
Source: IndeedJan 2024
Creative is one of the most effective levers driving differentiation and ROI via changing consumer behavior, AI advancements, macroeconomic pressures, and growth of user expression. Learn from experts and our creative effectiveness research on YouTube about how to make your ad creative work harder.
Source: GoogleJan 2024
Third-party cookies and app tracking will make multi-touch attribution (MTA) harder, but there are ways to improve upon marketing mix modelling (MMM) to include the influence of the creative on performance using a designated creative variable.
Source: The DrumJan 2024
Data and analytics may have gained prominence over creativity in addressing modern marketing challenges, but the latter can still be valuable—if done the right way.
Source: DeloitteJan 2024
Creative effectiveness is rising in importance for marketers but measuring success remains a challenge.
Source: Marketing WeekJan 2024
Creativity will be lauded this week in Cannes, but it is just one of several drivers of effective marketing that also include strategy, media and brand.
Source: Marketing WeekJan 2024
The biggest impediment to creativity is not a lack of direction or failure to be bold enough, it’s a risk-averse culture, cited by 51 percent of marketers, followed by short-term-focus (48 percent), according to new research from the World Federation of Advertisers (WFA).
Source: Retail WireJan 2024
Research from the 1400 case studies in the IPA databank showed that creatively awarded campaigns delivered an ROI 11x greater than non-creatively awarded campaigns.
Source: SimantelJan 2024
Guerrilla marketing is the epitome of what is creative. A difficult method to define, its tactics largely rely on the element of surprise, grabbing attention and unexpectedly disrupting (in a positive way) an audience.
Source: Banner FlowJan 2024
Whether you’re speaking to customers, clients or other stakeholders, chances are your marketing strategies intend to drive some sort of action. A creative approach can help to inspire interest and interaction, and as such can improve all-important conversion rates.
Source: DeakincoJan 2024
CMO’s have a once-in-a-generation opportunity to lead growth, as 78 percent of CEOs are now banking on CMOs and marketing leaders to drive growth.
Source: McKinsey